Microsoft, as it has done with the current version of its Internet Explorer Web browser, is enabling support of the Do Not Track effort with its next-generation IE 10.
However, unlike what Microsoft did with IE 9 and other browser vendors have done, Microsoft is making the Do Not Track capability the default setting, generating praise from some consumer privacy advocates but drawing the ire of advertisers.
Do Not Track is one of several initiatives under way to protect the of online users, who are increasingly wary of the amount of personal data that is being collected by the likes of Facebook, Google, Microsoft and Apple and what those companies are doing with the information. With Do Not Track, users can essentially decide against being racked by third-party advertisers who hope to use the information gleaned from users’ online habits for more targeted advertising. Read More
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