Microsoft's Bing search engine is heading in a new direction as it drills deeper into Facebook's social network and Twitter's messaging service to showcase information unlikely to be found on Google.
The changes, unveiled on Thursday in the US, will reshape how Bing displays its search results. It represents Microsoft's most dramatic shift in internet search since the software maker introduced Bing as a "decision engine" nearly three years ago.
Microsoft is counting on the new format to loosen Google's stranglehold on the lucrative internet search market. In the process, Microsoft hopes to turn a profit in its online division, which has lost more than $US6.3 billion since Bing's June 2009 debut. Read More
The changes, unveiled on Thursday in the US, will reshape how Bing displays its search results. It represents Microsoft's most dramatic shift in internet search since the software maker introduced Bing as a "decision engine" nearly three years ago.
Microsoft is counting on the new format to loosen Google's stranglehold on the lucrative internet search market. In the process, Microsoft hopes to turn a profit in its online division, which has lost more than $US6.3 billion since Bing's June 2009 debut. Read More
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