Thursday, 7 June 2012

The Second Coming Of Facebook

Facebook's eye-watering IPO has raised some awkward questions for the future of social networking. The record breaking $100 billion valuation was greeted with skepticism from some quarters, which will only have heightened in the wake of a less than stellar trading performance.

Investors and analysts are nervous. Facebook may have almost 900 million users, but the company only makes an average of $5 profit from each of them per year. Finding ways to increase that figure without alienating people is an urgent task.

Cynics might even suggest that Mark Zuckerberg and company are cashing in now precisely because future growth is uncertain, but let's not forget we're talking about a man on a publicly stated mission to change the world, for whom wealth seems to be only a secondary concern. Read More

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