Apple CEO Tim Cook, at the All Things D event, opened up as much as the CEO of one of the world’s most secretive companies can. One area where he wasn’t coy: what he learned from Steve Jobs.
Apple CEO Tim Cook joined Walt Mossberg and Kara Swisher on stage at the “D10: All Things D” event May 29 for conversation. Cook, famously tight-lipped, did not disappoint, offering the audience teases about future products but little in the way of news.
“Never have I seen the things I can't talk about today,” Cook said upon settling into his seat, making clear how little he planned to give up.
Mossberg and Swisher pulled and tugged, teamed up and formed separate attacks—“You’re killing me,” Mossberg said at one point—but the CEO of the notoriously secretive company offered the pair nary a detail. At least, not on anything that Apple hasn’t formally announced.
What he did say was that Apple is going to “double down” on the secrecy surrounding its products, but about other things it’s going to become “the most transparent company in the world.” Read More
Apple CEO Tim Cook joined Walt Mossberg and Kara Swisher on stage at the “D10: All Things D” event May 29 for conversation. Cook, famously tight-lipped, did not disappoint, offering the audience teases about future products but little in the way of news.
“Never have I seen the things I can't talk about today,” Cook said upon settling into his seat, making clear how little he planned to give up.
Mossberg and Swisher pulled and tugged, teamed up and formed separate attacks—“You’re killing me,” Mossberg said at one point—but the CEO of the notoriously secretive company offered the pair nary a detail. At least, not on anything that Apple hasn’t formally announced.
What he did say was that Apple is going to “double down” on the secrecy surrounding its products, but about other things it’s going to become “the most transparent company in the world.” Read More
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