The Facebook IPO will be the largest tech IPO in history, and reverberations will be felt throughout the social business space.
Today, more and more organizations are using or evaluating business social networking solutions to improve collaboration and communications, increase brand awareness, more actively engage with internal and external customers, and streamline customer service and help desk operations. While none of the experts we interviewed thinks that Facebook has any interest in getting into the internal social networking business, the company's landmark IPO--priced at $38 a share and expected to raise $16 billion--will increase awareness of, and interest in, business social networking. As Dachis Group Chief Strategy Officer Peter Kim put it, "A rising tide lifts all boats." Read More
Today, more and more organizations are using or evaluating business social networking solutions to improve collaboration and communications, increase brand awareness, more actively engage with internal and external customers, and streamline customer service and help desk operations. While none of the experts we interviewed thinks that Facebook has any interest in getting into the internal social networking business, the company's landmark IPO--priced at $38 a share and expected to raise $16 billion--will increase awareness of, and interest in, business social networking. As Dachis Group Chief Strategy Officer Peter Kim put it, "A rising tide lifts all boats." Read More
No comments:
Post a Comment